Fairfax Media & Bauer Media Retail MultiBuy Campaign in Countdown


December 30, 2017

About This Project

In my role as a Marketing Coordinator at Fairfax Media, I launched Fairfax Media’s first multibuy campaign with Bauer Media, offering a bundle with two titles (one of Fairfax’s four mastheads with Bauer Media’s NZ Listener magazine) for a discounted price of $5. This Countdown-exclusive retail promotion launched in August 2016 in 167 Countdown stores nationwide.