Sponsorship Marketing: The Press People’s Choice Awards

About This Project

In my role as a Marketing Coordinator at Fairfax Media, I launched Fairfax’s first sponsorship campaign for the Christchurch Hospitality Awards (Chevrons), supporting their People’s Choice awards with our masthead, The Press.

Marketing activities included an editorial piece with a voting form embedded on the page on Stuff.co.nz.; organising the magazine subscription giveaway; inpaper ads in The Press and creating a native ad geo-targeted to Christchurch.

http://press.co.nz/peopleschoice

NZCHI International Exporting Ltd

Date

October 20, 2016

Category
Marketing